Privacy Policy
The Magpie Cakery (“TMC”) is committed to protecting the privacy and confidentiality of personal information entrusted to us. This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.themagpiecakery.com (the “Website”).
What Is Personal Information?
TMC is subject to Canada's privacy legislation, the Personal Information Protection and Electronic Documents Act (the "Act"). This Act covers the collection, use and disclosure of personal information by an organization in the course of any commercial activity. "Personal information" is defined in the Act as "information about an identifiable individual.”
What Is the Scope of This Privacy Policy?
This Privacy Policy is intended to assist you in understanding TMC’s policies and procedures relating to our management of your personal information.
Personal Information Collected by TMC
TMC collects personal information that is voluntarily provided by you when you register for a class or workshop, sign up for our newsletter, or communicate with us by mail, telephone or electronically. The type of information we collect and maintain may include your name, mailing address, e-mail address, telephone number, date of birth, purchase history, and credit card information (collectively, “Personal Information”). Personal Information is collected, used and disclosed in accordance with the form of consent required by the Act and its use is limited to the objectives for which it was collected.
Consent Required by the Act
The Act provides that the form of your consent can vary from implied consent to express consent, depending upon the circumstances and the sensitivity of the type of information collected. Implied consent occurs when we can reasonably conclude that you have given your consent by some action (e.g. by giving us your name and contact information so that we may register you for the class you expressed interest in) or inaction (e.g. by not exercising your opt-out privilege). TMC will rely on your implied consent to collect, use and disclose identifying information about you, except if such information can be considered sensitive, in which case we will obtain your express opt-in consent to collect, use and disclose such information.
We reserve the right to collect, use and disclose your personal information without consent where required or permitted by law.
Why Does TMC Collect Personal Information?
TMC collects Personal Information for the following reasons:
To ensure that we have your correct contact information in order to provide you with information about the classes you have expressed interest in, send you correspondence relating to such classes, solicit your opinion about our products and services, process payments and make promotional offers for products similar to the ones you have already ordered and that we believe will be of interest to you; and
To gain an understanding of your interests so that we can develop better products and services for you.
What Kind of Personal Information Does TMC Disclose, to Whom and Why?
To Third Parties in the Event of Legal Reasons: TMC may have to disclose Personal Information to the government or other legal or regulatory authorities if so ordered by a court of law or for other legal reasons.
How Long Does TMC Retain Personal Information?
We keep your Personal Information only for a period reasonably necessary to meet the purposes for which it was collected or to comply with any legal requirements, including statutory retention periods. Then we will erase any Personal Information that is no longer required for a specific purpose or legal requirement.
What Security Measures Does TMC Have in Place To Safeguard your Personal Information?
TMC has implemented physical, electronic and administrative measures to protect your information from error, loss or unauthorized access. For example, we use industry-standard efforts, such as passwords and firewalls, to safeguard the confidentiality of your Personal Information contained on our computer systems.
Cookies and Other Tracking Methods
Information about how you use the Website is collected automatically using “cookies”. Cookies are text files placed on your computer to collect standard internet log information and visitor behaviour information. This information is used to track visitor use of the website and to compile statistical reports on website activity.
Non-personal Information
Non-personal or aggregated information is information that cannot be associated with or traced back to a specific person. When you browse the Website, for example, we do not collect any personally identifiable information about you, but we do gather information about the number of people who are viewing each page so that we can learn what features are the most popular.
In addition, to help us better understand our customers, we may gather demographic information for analytical purposes on an aggregate basis. This information is not kept, used or disclosed at the individual level, but may be disclosed to third parties on an aggregate basis.
How To Contact TMC Regarding Your Personal Information
You have control over how TMC collects, uses and discloses your Personal Information and TMC provides you with the opportunity to exercise this control, even after you have provided your consent. You may choose not to receive our e-mails and newsletters, even after granting permission, by unsubscribing.
Chief Privacy Officer Contact Information:
If you have any questions or comments about TMC’s Privacy Policy or would like to advise us how you would like your Personal Information not to be used, please contact us as follows:
The Magpie Cakery
1125 Gerrard Street East
Toronto, Ontario
M4L 1Y1
Attention: Chief Privacy Officer
Acceptance of Privacy Policy
This Privacy Policy outlines the information usage practices of TMC. By submitting your Personal Information to TMC, you signify your agreement to the terms and conditions of this Privacy Policy. If you do not agree to this policy, please do not submit your personal information to us. We reserve the right, at our discretion, to change, modify, add or remove portions of this policy at any time. Your continued use of the Website following the effective date of any changes to this Privacy Policy shall mean that you have accepted those changes, subject to your continuing right to notify us at any time as to how you would like us to treat your personal information.